12 hours ago
Dousing your friends and family with ice cold water is creating a media storm around North America, raising awareness for ALS. The #IceBucketChallenge, inspired by Boston College baseball player Pete Frates, who is living with ALS, has placed the challenge to anyone who wants to get involved. From the ALS website.The Canadian ALS society has received more than $10 Million in donations with this campaign. And beyond the monetary donations, these challenges have raised awareness of a disease, that while not unheard of, was certainly not at the forefront of media attention like cancer, stroke or heart disease.